social media solutions for building your online presence

How To Choose the Best Social Media Platform To Promote Your Business

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How To Choose the Best Social Media Platform To Promote Your Business

One of the most popular fights I remember growing up in the 80’s was Coke vs. Pepsi.  I hardly ever drank cola, yet watching these two brands battle it out for the top spot in people’s minds and grocery carts was interesting. There were taste tests. Popular commercials with well-known celebrities and athletes. My favorite was the one with Ray Charles singing “You Got The Right One Beybey. Uh-huh!” Anyway, was there really a difference between the two? I mean, they were both brown. Both were sweet as hell.  I...

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21 Ways To Drive Traffic To Your Website

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21 Ways To Drive Traffic To Your Website

When I started my web business six years ago, I SUCKED. I didn’t get it. I blogged once every three months. Like many other would be bloggers who never made it past the first post, I was in good company. However, one day it hit me that most people are searching for information either to educate, entertain or indulge themselves. That’s why focusing on topics that satisfy people’s appetite for information relevant to their needs and desires will ultimately drive traffic to your website. Everyone wants attention. Where to get it? The...

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8 Quick Tips To Build Your Email Marketing List

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8 Quick Tips To Build Your Email Marketing List

There is a lot of discussion about email marketing. Well, the fact is that email marketing, when used correctly can have a tremendous effect on growing your website traffic.   There exist a golden opportunity to build a very effective email marketing list which you can use to constantly provide your prospects with information about your company’s products and services. So the challenge is to build an email marketing list that can help you turn your prospects into a revenue producing conversion. Here’s how to do it:   1....

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How To Create An Effective Content Strategy

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How To Create An Effective Content Strategy

You’ve probably heard the saying less is more. That’s certainly becoming true when it comes to producing content.  The key is creating content that is effective, engaging and draws a crowd rather than creating more content.   Content is extremely relevant and it’s at the heart of why we share via Social Media.Every active user on Social Media is engaging in content sharing.  Why is this important? Whether you’re a large retailer, small business or individual user, the most interesting content gets noticed, liked,...

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5 Ways Partnerships Can Help You Develop Digital Assets

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5 Ways Partnerships Can Help You Develop Digital Assets

You can’t have a business conversation without considering the Internet in some way and no one thrives without partnerships in the digital asset space.

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How To Get More Customers

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How To Get More Customers

She was hot and mad because she had to wait. My client recently told me about a customer who was ticked off  because she had to wait in line to check out to buy a gift certificate. I said “How many people were in front her?” One person.  She didn’t want to wait. Our system is too slow. It’s a mess. So then I asked, “how long did she have to wait?” About two minutes. Really?? I was amazed.  Amazed at the level of the human ego. However, there is something to be said about small businesses offering good...

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Why Your Name is a Valuable Digital Asset

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Why Your Name is a Valuable Digital Asset

Did you know your name is a valuable digital asset? More importantly your name as a domain name is a digital asset that you should add to your online portfolio.

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How to Boost Your LinkedIn Profile Visibility

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How to Boost Your LinkedIn Profile Visibility

Our society has grown increasingly visual in a short amount of time.   I’m sure this is not a surprising revelation for you. People are more drawn to images and according to blogger Jeff Bullas , images “are becoming  the universal language”, helping to drive engagement on  social platforms as Facebook, Instagram and Pinterest. LinkedIn is also taking advantage of this growing trend, by revamping its LinkedIn Home Page, giving users more opportunities to boost their visibility on the site. LinkedIn Home gives you a glimpse...

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5 Ways to Optimize Your Profile on LinkedIn

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5 Ways to Optimize Your Profile on LinkedIn

New Years resolutions tend to offer most people a sense of renewed hope and the opportunity to start over.  Whether it’s starting a new investment plan, or restarting an old one.  New year’s resolutions can mean a fresh start or a new beginning. Planning is essential when beginning any type of investment. It’s important to decide what you want your return on investment to look like, whether you’re investing time, money or some other resource. Perhaps you’re goal is to reach 1000 Facebook likes or generate 5 new...

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How To Build Digital Assets for Your Online Portfolio

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How To Build Digital Assets for Your Online Portfolio

We often hear a lot about investing as it relates in monetary terms.  However, there’s nothing more valuable than investing in your career by building an online portfolio.  Especially when your investment efforts have the potential to yield a high return.  One way to invest in “You” online is by developing digital assets.   What Are Digital Assets? Wikipedia defines Digital Assets as “any item of text or media that has been formatted into a binary source that includes the right to use it”.  As with any...

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