social media solutions for building your online presence

Top Ten Reasons to Build An Online Portfolio

By on Nov 29, 2012 in Social Media Marketing | 3 comments



One of the things I love about Social Media is the opportunity it creates for people to express who they are online.
Anyone can develop their own personal brand and create an online presence that will help them in business and personally.

Let’s face it. Everyone is in the business of selling. Much like the reality stars who’ve risen to fame for reasons most of us are still trying to figure out.

I’m speaking of the Kardashians, American Idol (ok this one I get) and The Housewives of pick your favorite city.

As a business owner you’re selling your ability to get the job done better than your competitors. The same is true for job seeker looking to take the career to the next level. Their objective is to communicate their value to a prospective employer.

The bottom line is “You Must Manage Your Reputation to Manage Your Career”.


Even business owners are asked to submit a CV or Resume when seeking investment dollars. However, resumes only show a snapshot of an individual’s experience. Thus, investors walk away with a very limited view of one’s prior experience and future capabilities.


The best part about creating an online presence is you’re in control. Whether you’re a business owner or strategizing your next career move, creating an online portfolio is the best investment you can make in your career, which is also your business.


Why Build an Online Portfolio

1. Greater Visibility
2. Showcase Your Talents
3. Become a Thought Leader
4. Develop Lucrative Business Relationships
5. Land New Business Contracts
6. Build Profitable Digital Assets
7. Be the GoTo Expert
8. Increase Opportunities to Earn More
9. Build Social Influence
10. Manage Your Online Reputation

I highly recommend publishing a blog or website hosted on your own domain. Domains can be purchased from Godaddy or Hostgator.

Learn More About How to Start a Blog Without Being a Techie

If you’re not comfortable creating a blog or website, there are a few applications to create your online portfolio including:

1. Behance
2. Pinterest
3. Carbonmade
4. Dripbook


Your Online Portfolio Should Include the Following

1. Published Articles
2. Press on You and Your Company
3. Websites and/or Blogs
4. PowerPoint Presentations via Slideshare
5. Videos on You Tube
6. Bio Page to Highlight Experience and Accomplishments
7. High Level Overview of Projects Worked On
8. Twitter Profiles
9. Facebook Business Pages
10. LinkedIn Business Profiles and Pages


What About You?

Have you created an online portfolio? What other things do you suggest including? I look forward to hearing your feedback.

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